David Lu / Cravath Web Site

With Jiae Kim, Lisa Strausfeld, Michael Yuann, and Jack Zerby

http://www.cravath.com/
A typographically precise, flash-based web site for Cravath, Swaine, & Moore LLP. Every word of content in the site is read dynamically from an XML feed, and animated programmatically. Two distinct computational typography programs were implemented to accomplish this. The first — a precompiler system, uses font metrics to compute layouts for each screen of text. It then encodes metrics info paired with content in the form of custom Actionscript. The second piece is an application shell that instatiates animatable text chunks from this custom Actionscript, wrapping them in bread crumbs-like user interface.

Technologies used: Flash, Actionscript, XML, and .NET.

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Cravath Web Site With Jiae Kim, Lisa Strausfeld, Michael Yuann, and Jack Zerby http://www.cravath.com/ A typographically precise, flash-based web site for Cravath, Swaine, & Moore LLP. Every word of content in the site is read dynamically from an XML feed, and animated programmatically. Two distinct computational typography programs were implemented to accomplish this. The first — a precompiler system, uses font metrics to compute layouts for each screen of text. It then encodes metrics info paired with content in the form of custom Actionscript. The second piece is an application shell that instatiates animatable text chunks from this custom Actionscript, wrapping them in bread crumbs-like user interface. Technologies used: Flash, Actionscript, XML, and .NET.